Campaign planning

Nov 15, 2024

Overview

In the DELIVERY// BONKbot x giga Marketing Strategy and Campaign Planning meeting, the team outlined a comprehensive three-month campaign plan focusing on four key messaging points: Scout, Sniper, Evade, and Evacuate. Shadi presented a timeline for implementing weekly mini-campaigns, while James suggested a reordering of the messaging for greater impact. The discussion also included the potential for a cross-platform Trading Leaderboard, with Ryan advocating for group leaderboards and considerations for branding to enhance authority. Additionally, the team explored meta campaign ideas, including documentary-style content featuring successful Bonkbot traders, and influencer activation strategies targeting prominent figures in the meme coin space. Notable action items were assigned to team members to refine the campaign execution and resolve technical challenges.

Notes

🚀 Campaign Planning and Timeline (03:53 - 18:35)

  • Shadi presented a campaign planning timeline for the next 3 months

  • Four main messaging points: Scout, Sniper, Evade, Evacuate

  • Weekly mini-campaigns to test messaging and creative

  • Goal: Create a narrative that Bonkbot can handle everything end-to-end

  • James suggested reordering: Sniper, Evade, Evacuate, Scout

  • Leaderboard identified as a potential meta campaign

📊 Trading Leaderboard Discussion (18:35 - 25:02)

  • Ryan proposed adding group leaderboards in addition to individual rankings

  • James highlighted technical challenges in cross-platform leaderboard implementation

  • Discussed potential launch timing, contingent on limit orders and DCA features

  • Considered branding options for a more authoritative positioning

🎥 Meta Campaign Ideas (25:02 - 31:12)

  • Proposed documentary-style content with Jake (former Vice documentarian)

  • Idea to showcase both glamorous and gritty sides of crypto industry

  • Ryan suggested featuring successful Bonkbot traders in interviews

  • James emphasized the importance of tone and execution in content creation

🏖️ Influencer Activation Concepts (31:44 - 42:50)

  • Discussed flying influencers to locations like Ibiza, Monaco, or Dubai for 3-5 day activations

  • Considered targeting newer, younger influencers in the meme coin space

  • Explored idea of a poker stream or similar single-night activation

  • James stressed the importance of building authentic relationships with influencers over time

Action items

James

  • Provide input on leaderboard design and implementation (19:55)

  • Keep the team updated on the release of limit orders and marketing push (41:21)

Ryan

  • Compile a list of new guard influencers in the meme coin space (34:45)

Shadi

  • Adjust campaign timeline based on James' suggested reordering (09:55)

  • Explore documentary-style content creation with Jake (23:04)

Timeline

Messaging and Angles