First Campaign Review and Feedback
Nov 22, 2024
Overview
The Marketing and Product Strategy Meeting focused on the collaboration between BONKbot and giga, addressing key marketing initiatives and product features. Highlights included a review of the Telegram ads process, updates on onboarding 30 KOLs in the Korean market, and strategies for outreach to influencers on platforms like Instagram and TikTok. The team discussed competitor insights, including traffic sources and challenges in influencer engagement. A proposed military-themed video concept, "Operation Generational Wealth," was positively received; however, it highlighted timeline issues for certain product features. Feedback prompted action items for refining the video, updating the product roadmap, and managing feature releases. Overall, the meeting aimed to align marketing strategies with product features while ensuring effective communication and collaboration moving forward.
Notes
🚀 Marketing Strategy and Updates (00:16 - 14:00)
Telegram ads review process taking up to 14 days
Plan to queue up limit order ads and hold in reserve
Korean market: 30 KOLs onboarded, experimenting with strategies
Instagram and TikTok outreach for new shitcoin influencers
MLM scheme and referral program development
Streamers outreach for potential partnerships
Non-custodial setup allows for more aggressive marketing
📊 Competitor Analysis and Product Features (14:08 - 21:02)
Maestro's traffic predominantly from South AmericaDiscussion on competitor origins and team sizes
Andre Tate incident with Photon streaming platform
Challenges in contacting big influencers like tjr
Product features discussion: notifications, trade leaderboards, achievements
🎥 Marketing Video Concept (21:02 - 34:35)
45-second video concept presented: "Operation Generational Wealth"
Showcasing new features: Limit Orders, DCA, Copy Trading, Sniper
Military-themed visuals and metaphors
Timeline issues identified: some features not ready for immediate launch
🔄 Feedback and Adjustments (34:36 - 40:44)
Positive reception of video concept
Need to update product roadmap and feature release dates
Suggestion to tease future features as "coming soon"
Proposal to create a series of videos building on the same narrative
Action items
James
Comment on the video briefing with detailed feature information (29:29)
Luke B
Provide an updated version of the product roadmap sheet (33:30)
Shadi
Revise the video storyboard based on feedback and updated feature timelines (39:22)
Adrian B
Provide feedback on video iterations in the Telegram channel (39:43)