Snipe Campaign Planning

Overview

The Strategy and Marketing Planning Meeting focused on the promotional campaign strategy for BONKbot in collaboration with giga, emphasizing engagement on platforms like Telegram and Reddit. Key discussions included developing comprehensive advertising strategies on Reddit, addressing community challenges, and employing innovative techniques ("dark arts") for enhancing engagement. Creative concepts were introduced, notably the "Snipe November" campaign, with positive feedback on messaging that highlights competitor vulnerabilities and consolidates security themes. Security messaging strategies were evaluated, with suggestions for enhancing effectiveness through repeated exposure, alongside debates on campaign concepts like "Capture the Flag." The meeting concluded with action items assigned to team members, including compiling Reddit feedback, refining marketing strategies, and preparations for TikTok outreach, while updates on product launch timelines were provided.

Notes

🚀 Campaign Strategy and Concepts (00:00 - 05:50)

• Discussing Telegram and Reddit ads

• Adrian: Mods engaging with Reddit posts, subreddit issues

• Delfim: Compiling negative comments, developing strategies

• James: Discussing "dark arts" for Reddit engagement

• Shadi: Explaining past Reddit marketing strategies

📊 Creative Concepts and Security Messaging (05:54 - 20:32)

• Shadi: Presenting "Snipe November" campaign concept

• James: Positive feedback on the "general" concept

• Discussing adversarial messaging against competitors

• James: Revealing Trojan's security vulnerabilities

• Shadi: Suggesting organic methods to spread competitor vulnerabilities

🛡️ Security Campaigns and Messaging (20:36 - 28:46)

• Discussing potential security-focused campaigns

• James: Preference for phone-based security campaign

• Ryan: Questioning the effectiveness of "Capture the Flag" concept

• Shadi: Emphasizing the need for repeated messaging on security

🔄 Wrap-up and Future Plans (29:13 - 37:15)

• Discussing the importance of repeated messaging

• James: Linking security messaging with the "general" concept

• Ryan: Inquiring about TikTok clipping strategies

• Shadi: Providing insights on TikTok marketing approach

• James: Updating on limit orders launch timeline

Action items

Delfim Cascais

• Compile negative comments about Bonkbot on Reddit (01:56)

• Develop strategies for Reddit engagement (02:59)

Shadi Paterson

• Write up Reddit marketing strategies for Adrian (04:27)

• Prepare finalized ideas and static deliverables for Friday (23:23)

• Deliver 200 hours worth of research documents to the team (31:55)

Adrian B

• Review the load and decide on Reddit marketing approach (04:47)

James

• Provide update on limit orders launch timeline (36:43)

Ryan

• Request a written proposal from TikTok clippers (35:49)

• Share TikTok clippers' proposal with the team for review (36:38)