Exploring Angles

Overview

The Marketing and Brand Strategy Meeting focused on the BONKbot x giga collaboration, highlighting key elements of the marketing narrative, aesthetic direction, and advertising strategies. Shadi opened the meeting by outlining the agenda, which included a plan for a team dinner in Bangkok. The discussion emphasized the importance of angles in the marketing narrative, identifying top priorities such as showcasing Bonkbot's appeal to elite traders and its superior execution capabilities. Andrew presented a mood board for the brand’s aesthetic, leading to a consensus on a clean, modern design that reflects advanced technology, drawing inspiration from brands like Apple. The team agreed on a futuristic marketing strategy with high-production value visuals, alongside a plan to initiate a $5,000 Telegram ad campaign targeting their own platform. Action items were assigned, including organizing the Bangkok dinner and refining the aesthetic based on feedback. Delfim helped set up the organization for TG ads, and everything is ready.

Notes

🚀 Meeting Introduction and Agenda (00:52 - 07:25)

• Shadi introduced the agenda: angles, aesthetic, and telegram ads

• Thomas to organize dinner in Bangkok for team members

• Henry to coordinate team members for Bangkok dinner

📊 Angles Discussion (07:25 - 17:03)

• Team ranked angles for marketing narrative

• Top angles: best traders using Bonkbot, superior execution engine, locked-in mode

• Focus on attracting top traders who drive most volume

• Emphasis on Bonkbot's speed and execution as key advantages

🎨 Aesthetic Discussion (17:40 - 35:47)

• Andrew presented aesthetic mood board based on social posts and team preferences

• Team preferred clean, modern, futuristic tech aesthetic over retro or nostalgic looks

• Emphasis on power and technology in a clean design, similar to Apple's aesthetic

• Suggestion to separate merch aesthetic from core Bonkbot branding

• Team liked the idea of showcasing advanced technology behind a simple interface

💼 Marketing Strategy (36:50 - 44:26)

• Discussion on future-inspired aesthetic for marketing

• Emphasis on hardcore future but not too distant or alien

• Plan to create high-production value, glossy 3D animations for marketing

• Decision to have another session to refine aesthetic based on feedback

📣 Telegram Ads Strategy (45:14 - 51:08)

Agreement to start advertising on Bonkbot's own Telegram space

Initial budget set at 5k with 10 bid per 1000 impressions

Plan to max out bid and number of ad views

Discussion on ad copy strategy for internal platform

Action items

Henry

• Coordinate team members for Bangkok dinner (01:36)

Thomas Kroes

• Organize dinner in Bangkok for team members (01:41)

Delfim Cascais

• Execute Telegram ad campaign with 5k budget and 10 bid per 1000 impressions (50:35)

James

• Provide ad copy for Bonkbot's internal Telegram ads (46:21)

Andrew Khimanin

• Conduct another session to refine aesthetic based on team feedback (43:35)