Tying everything together: Scouting, Sniping, Evasion, and Evacuation
Nov 13, 2024
FIREFLIES.AI
Overview
In the Strategy and Creative Planning Meeting, the team focused on refining their streaming strategy through Photon programs, emphasizing the importance of leveraging popular streamers to enhance brand visibility and attract quality developers, while balancing short-term objectives. Andrew presented a polished creative vision that aims for a clean and modern aesthetic, inviting further examples of software technology for inspiration. The discussion also centered around the user journey for Bonkbot, outlining a four-step process—Scouting, Sniping, Evasion, Evacuate—and integrating this messaging with the overall creative direction. Action items included sharing a mood board for feedback, creating targeted ads, reviewing documents, and planning for the upcoming launch.
Notes
🎯 Streaming Strategy and Photon Programs (00:01 - 08:24)
Discussed two programs run by Photon: logo/banner program and Photon content
Stakes spends $5-10 million monthly on clippers
Suggestion to start with 1-2 big streamers as pioneers
Example of George Hotz's stream bringing in 50+ quality developers
Need to focus on short-term goals while considering streaming strategy
🎨 Creative Direction and Aesthetics (08:25 - 17:06)
Andrew presented refined vision based on feedback
Emphasis on clean, modern, futuristic, and technological aesthetic
Discussion on incorporating accent colors for Bondbot
James requested more examples of software-based technology, less kinetic
Team to review and select top images for further discussion
🚀 Messaging and User Journey (17:07 - 26:13)
Presented consolidated concept tying everything together
Four-step user journey: Scouting, Sniping, Evasion, Evacuate
Focus on messaging the full cycle tool aspect of Bonkbot
Discussion on categorizing features into thematic buckets
Plan to merge messaging concept with creative direction
Action items
Andrew
Share aesthetic mood board with the team for detailed comments (24:55)
Delphim
Create TG ad using provided copy and TON funds (25:02)
Shadi
Plan timeline and concepts for first launch on Friday (25:42)
James
Provide copy for 'terrorism attacks' on competitors (24:51)