Media Strategies and Planning

Overview

During the Project Update and Planning Meeting for the "DELIVERY// BONKbot x giga" campaign, team members discussed several key areas including campaign planning, media strategy, upcoming interviews, and creative processes. The campaign messaging is nearly complete, though naming conventions and audience targeting need finalization, with the timeline adjusted to accommodate a week-long delay for various creative assets due on January 8th and January 20th. Media strategies were emphasized, including innovative approaches for a whisper campaign utilizing influencers to create intrigue among traders. Upcoming interviews are scheduled, with a team off-site planned for late February. Discussions also included logistics for a giveaway and VIP package strategies, enhancing user engagement through both online and physical event benefits. The development of the campaign site and waitlist management tools was prioritized, with action items assigned to specific team members for follow-up on naming conventions, interview confirmations, ad copy updates, and the integration of creative team members. Overall, the meeting covered significant developments toward a cohesive and impactful campaign launch.

Notes

🚀 Campaign Planning and Timeline (00:26 - 14:40)

• Discussed campaign messaging, which is 90% complete

• Elko presented updates on positioning, lore, call-to-actions, and tagline options

• Naming conventions for features and audience need to be finalized

• Campaign timeline adjusted for one-week delay

• Whisper terminal video and multimedia creatives due January 8th

• Whales file video from Jack expected on January 20th

• Black Ops invitation Creative also due January 20th

• Tank Campaign scheduled for February 3rd

📊 Media Strategy and Distribution (14:40 - 21:19)

• Arisa emphasized the importance of media strategy and distribution

• Discussed the need for creative ways to start the whisper campaign

• Suggested using KOLs and influencers to leak information

• Proposed creating a sensation of a shadowy cabal for elite traders

🎥 Whale Files and Interviews (21:19 - 38:31)

• Jake confirmed to shoot first interview on January 4th

• Discussed potential locations for future interviews (Peru, Vegas, Denver)

• Explored the idea of a safe house in Denver for multiple interviews

• Team off-site planned in Barcelona from February 24th to March 11th

🎖️ VIP Package and Tank Giveaway (38:42 - 47:57)

• Discussed operational logistics for tank giveaway

• VIP package tactical retreat in backlog

• Considering online benefits and physical events for VIP package

• Suggested synergy with Vibe Check program for VIP events

🖥️ Campaign Site and Waitlist (47:58 - 57:42)

• Campaign site development to resume on Monday

• Waitlist technology to be owned by Giga team

• Suggested using a third-party tool for waitlist management

• Victor and Hugh to be contacted for technical implementation

🎨 Creative Process and Design (57:44 - 01:06:18)

• Reviewed different design options for the waitlist page

• Arisa suggested a unique approach to differentiate from typical DeFi waitlist sites

• Discussed the idea of a command center theme for the website

• Scheduled a retrospective meeting to improve the creative process

• TikTok and Telegram ad campaigns ready to launch

Action items

Felipe

• Create a format for naming conventions and tag James in Telegram (13:18)

Shadi

• Confirm with Jake about the January 4th interview and update in chat (49:27)

• Send private video of content sneak peeks to Arisa (55:39)

• Contact Victor and Hugh for waitlist technology implementation (57:03)

Delfim

• Update Telegram ad copies based on Ryan's shared content (01:04:05)

Arisa

• Move the retro timeline and include creative team members (01:05:04)

Andrew

• Join the retro meeting in three hours (01:05:35)