Web Terminal V0.5

Overview

The Strategy and Marketing Planning Meeting focused on the marketing strategy for the upcoming launch of Bonkbot's Web Terminal V0.5, emphasizing a stealth project approach aimed at engaging high-value users, specifically pro traders and cabal leaders. The discussion covered the need to retain users, enhance product features, and improve overall user experience across platforms, with a planned launch during the winter holidays. Key brand and campaign strategies were outlined, including a budget of $400,000 for paid marketing and initiatives to recapture churned VIPs. Action items were assigned to team members, including the development of a multi-tiered communication strategy, user research for branding, and creativity approvals, all targeting an effective pre-launch and beta launch execution around Christmas.

Notes

🚀 Web Terminal Marketing Brief (00:00 - 07:30)

• Web Terminal V0.5 release discussed

• Stealthy project launch planned

• Focus on whales and VIPs for initial launch

• 80% of volume driven by 6% of users

• Two target personas: pro traders/cabal leaders and cabal followers

• Need to make Bonkbot 'cool' again

📊 Product Scope and Features (07:30 - 15:37)

• Three main problems to solve: stop user bleed, offer unique features, seamless desktop/mobile experience

• Key features: beautifully designed interface, all DEX pools filtering, cross-platform order management

• Deprioritizing Migration Sniper and Copy Trading

• Launch planned for winter holidays

• Brand guidelines: clean, fresh, sharp logo usage

• Stealth launch strategy to build buzz

🎯 Campaign Strategy and Measurement (16:38 - 31:51)

• Three categories: brand communication, usage, and growth

• Goal to bring back 10 VIPs who have churned

• Aim for 1.5 million SOL in volume from top 10 referrers

• Budget: Agency fee covered until end of February, $400,000 USD for paid channels and stunts

• Timeline: Planning until December 20th, pre-launch execution from December 20th, beta launch around Christmas

• Campaign measurement using incrementality testing

• Exploring partner dashboard for improved measurability

Action items

Shadi Paterson

• Share the marketing brief document with the rest of the team (02:21)

Gigaverse team

• Develop ideas for generating buzz and word-of-mouth marketing (08:01)

• Create multi-tiered communication strategy for two target demographics (09:33)

• Conduct blind user research of Bonkbot's branding (19:14)

• Develop strategy for launch execution around brand guidelines (19:14)

• Create brand communication around new features (19:14)

• Develop VIP engagement ideas and stunts (19:14)

• Design website redesign and implementation plan (19:14)

• Develop onboarding ideas for returning VIPs (20:35)

• Create distribution strategy for referrals (21:21)

• Get approvals for creative work in order: concept, script, static images, video (22:18)

Delfim Cascais

• Prepare and share summarized report on TG ads (31:16)