Upcoming Product Launches and Feedback Loop

Dec 6, 2024

Overview

The DELIVERY// BONKbot x giga meeting focused on key developments in video production, marketing strategies, and upcoming product launches. Initial discussions highlighted the production process of a teaser video and emphasized the need for team feedback to ensure alignment before major decisions. Brand perception issues were identified, leading to proposals for rebranding efforts and user interviews to enhance the Bonkbot image, which has recently been perceived as "not cool." The team outlined upcoming launches, including a limit order feature and Moonpay integration, and emphasized co-marketing opportunities. The timeline for the web terminal’s launch was discussed, noting potential delays, and the need for clarity regarding the product's unique selling propositions. Action items were assigned to team members, including feedback loops and preparing marketing strategies to strengthen Bonkbot’s positioning in the market.

Notes

🎥 Video Production and Feedback (00:15 - 05:52)

  • Latest teaser with correct stop loss uploaded to Google Drive

  • 3D video production process discussed: design, rendering, editing

  • James to provide feedback on voice comments and video

  • Suggestion to have a call before heavy lifting to ensure clear understanding

📊 Brand Perception and Marketing Strategy (05:52 - 19:26)

  • Discussion on Bonkbot's brand image and perception

  • VIP feedback: Bonkbot not considered 'cool' anymore

  • Need to improve product features and brand communication

  • Consideration of potential rebranding for web terminal launch

  • Proposal for brand user interviews and meta-based marketing strategies

🚀 Product Launches and Marketing Plans (19:27 - 28:30)

  • Limit order launch completed, teaser video going out soon

  • Long-form video planned for Monday

  • Moonpay integration ready, waiting for product side green light

  • Discussion on co-marketing strategies with Moonpay

  • Focus on Bonkbot's core strengths: speed, execution, and data quality

🎯 Web Terminal Launch and Brand Positioning (28:30 - 37:45)

  • Web terminal launch timeline discussed, potentially shifted by two weeks

  • Need for clarity on product scope and USP for launch campaign

  • Discussion on balancing product features with Bonkbot's core qualities

  • Proposal for brand imagery analysis and defining 'cool' in the space

  • Agreement to add buffer time to the launch timeline

Action items

James

  • Provide feedback on voice comments and video (02:55)

  • Schedule a call with the team to discuss video feedback (05:50)

  • Create new version V2.3 of the script and update words (09:18)

  • Follow up in the Givers chat about comments discussion (36:42)

Henry

  • Queue up teaser tweet for 2pm central time (02:55)

Arisa

  • Write down rules for capitalization, tone, and manner for creative content (10:06)

  • Catch up with Shad separately on Reddit marketing strategies (23:42)

  • Work with James on a brief for Chad's team about branding exercise (29:20)

  • Provide feedback on product timeline in 4-5 hours (36:32)

Shad

  • Prepare proposal for meta-based marketing strategies (17:27)

  • Redo the timeline based on Arisa's feedback and show it over the weekend/Monday (36:39)

Web Terminal V0.5

Webterminal Campaign Preparation