Webterminal Campaign Preparation

Overview

During the Strategy and Planning Meeting for the Bonkbot x Giga campaign, key strategies and distribution plans were discussed, focusing primarily on targeting English-speaking markets alongside some Turkish demographics. Arisa detailed the upcoming campaign, which includes a six-week timeline featuring a pre-launch phase, major launch, and follow-up, with ambitious goals of achieving 70% existing user adoption and 8-12x new user acquisition. The discussion included the introduction of a web terminal to engage VIP users and leveraged insights from new OSINT tools for ad placements, particularly for Telegram and TikTok. Action items were established, assigning responsibilities to team members for updating product scopes, reviewing creative materials, and exploring new advertising avenues, including collaborations with influencers and streamers.

Notes

🎯 Campaign Strategy and Distribution (00:04 - 10:23)

• Arisa outlined next steps: review distro list and paid media menu

• Focus on English-speaking geos with some auxiliary markets like Turkish

• Main channels: X, YouTube influencers, Instagram, TikTok, Telegram, Twitter

• Web terminal campaign targeting VIPs and whale users

• Shadi suggested potential for anonymous Google Ads campaigns

• Arisa interested in experimenting with new channels

📊 Web Terminal Proposal and Goals (12:10 - 21:16)

• Launch timeline: end of year/start of January

• Six-week campaign structure: pre-launch, big launch, follow-up

• Focus on product messaging and core features

• Goals: 70% existing user adoption, 8-12x new user acquisition

• Mindshare targets: 2.5x pre-launch, 6x during launch

• Product scope update needed for communication strategy

• Feedback on main creative for brand campaign requested

🔄 Future Advertising and Reporting (21:17 - 25:41)

• Ryan found new OSINT tool for discovering Telegram channels and groups

• Data reporting to track entire funnel, including upper funnel metrics from paid channels

• Discussion on potential call with Benji regarding streamer strategies

• TikTok clipper collaboration proposed

• Russian forums suggested as valuable information source for Telegram strategies

Action items

Arisa

• Provide updated product scope and campaign goals (14:06)

James

• Meet with Vic to discuss USP around Web Terminal (13:41)

• Review and provide feedback on main creative for brand campaign (17:17)

Ryan

• Set up call with Benji regarding streamer strategies (20:16)

• Add Shadi and Delphin to TikTok clipper group (22:10)

Shadi

• Work with Arisa on refining meeting goals and structure (25:09)